An ad on television that stands out to me are the Verizon Wireless commercials. Normally these ads are very funny, which makes me interested in what is going on in them. For example the no dead zone where they always make them so scary at the beginning where you see someone in danger or something like that and then the other person says to them "Well I have the Verizon Network with 3G coverage." and then they show the "Can You Hear Me Now?" guy there and all of the random people there that are supposed to the network. Like this ad. These push a reptilian hot button in me because they play like scary music at the beginning and then at the end they play that normal Verizon music and then show phones at the end of their commercials and sort of explain them a little bit. Verizon also has another ad that I like when they talk about their twittering and facebook having phones. Where you have the role reversal and the parents are twittering and on facebook and the kids are telling them that that is all that they do. This is the ad I like this one because it is funny and they do a role reversal between the parents and the kids. I like these commercials because they keep me interested in the product and what kind of commercials they will come up with next. These ads basically target towards anyone theses days because many people use facebook and twitter to keep in contact with each other and also everyone wants their phone service to be good so that they do not have phone problems. Out of all of the other cellular phone services I think Verizon does the best job with marketing and advertising their service to people through deals on their website and ads in newspapers and on television.
I agree with Brandon that Verizon does a good job with their advertisements. The 'dead zone' commercials are funny because they are parody's of horror films and people are 'afraid' of not having phone service when they really need it. I think that humor is a good way to advertise a product. By creating an advertisement that can make someone laugh it makes the company seem like they are 'with it'. The Verizon ad's are also funny to people of all ages because they are geared towards all ages since the companies tries to sell plans to families. This is an important marketing technique for franchises because if more people are interested in their product, than more people will buy their product.
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