The 'Get a Mac' ad's always stand out to me while watching television. Not only are these ad's short, sweet, and too the point but they are also memorable and catch my attention. I began to think about what it is that makes these advertisements so great. I thought maybe it is the humor like in this ad. But then as I searched for more online, I found this ad and began to notice what it is about these advertisements that make me want to buy the product. The backgrounds are white and clean. Its clutter free, which keeps my attention on the people in the clip so I know exactly what it is about. Also, most of Mac's computers and other technology is white or silver and all of there s
tores are simple, and white. As a consumer, I like this consistency. While watching TV, as the ad begins I know exactly what it is for. Another consistency in their ads are the simple, catchy, and fun tune in the background that can easily get stuck in your head. I think that these are good marketing techniques for Apple by keeping this consistency and making them memorable. But the most important thing that might not be noticed right off the bat as to what makes this company so appealing is the portrayal of a mac as a hip and young person and a PC as an old, outdated person. This is shown by the PC's outdated suit and glasses as well as his 'boring' interests and personality. The mac is shown wearing jeans and a tee shirt and looking like he hasn't shaved in awhile which is casual and gives the company a fun, young, and appealing face. This shows that the mac's audience is targeted towards younger people. This is a jab at the fact that Microsoft has been around for too long and they have lost touch of what the consumers what, what is hip or futuristic. Other companies have seen how well these marketing techniques work with consumers. They push consumer's so called "Reptilian Hot Buttons" which makes other companies adapt similar techniques. The beginning of this ad led me to believe that it was a Mac ad, until I noticed that it said "iDont" and pointed out all of the problems most coustomers have with the iPhone, a similar technique that Apple uses by pointing out all of the problems with a PC and saying that they have all of the answers to PC user's problems. They used a sleek background, simple lettering, and a feel-good song. Towards the end they completly changed the visual appeal and sounds of the clip and note that the Droid phone has all of these things that the iPhone does not. I thought this was an interesting way of approaching the competition.
tores are simple, and white. As a consumer, I like this consistency. While watching TV, as the ad begins I know exactly what it is for. Another consistency in their ads are the simple, catchy, and fun tune in the background that can easily get stuck in your head. I think that these are good marketing techniques for Apple by keeping this consistency and making them memorable. But the most important thing that might not be noticed right off the bat as to what makes this company so appealing is the portrayal of a mac as a hip and young person and a PC as an old, outdated person. This is shown by the PC's outdated suit and glasses as well as his 'boring' interests and personality. The mac is shown wearing jeans and a tee shirt and looking like he hasn't shaved in awhile which is casual and gives the company a fun, young, and appealing face. This shows that the mac's audience is targeted towards younger people. This is a jab at the fact that Microsoft has been around for too long and they have lost touch of what the consumers what, what is hip or futuristic. Other companies have seen how well these marketing techniques work with consumers. They push consumer's so called "Reptilian Hot Buttons" which makes other companies adapt similar techniques. The beginning of this ad led me to believe that it was a Mac ad, until I noticed that it said "iDont" and pointed out all of the problems most coustomers have with the iPhone, a similar technique that Apple uses by pointing out all of the problems with a PC and saying that they have all of the answers to PC user's problems. They used a sleek background, simple lettering, and a feel-good song. Towards the end they completly changed the visual appeal and sounds of the clip and note that the Droid phone has all of these things that the iPhone does not. I thought this was an interesting way of approaching the competition.
I thought allison's post on ads and reptilion hot buttons ad analysis was very well thought and very good. I liked that she picked a very good ad because the Mac commercials are very ctachy and easy to look at and watch on television. She said good things about how it was simple and how she always knew it was a Mac commercial whenever she saw it. If I was picking an ad i probably would have went with this one too because it proves a lot of the points that we have been talking about in class. This ad does push my reptilian hot button because the presentation is great, the commercials are always funny, and they compare the people in the ad to the product that they are trying to sell. Overall I think Allison did a great job pointing out an ad the pushes her reptilian hot button.
ReplyDeleteAllison did a great jon analyzing the "Get a Mac" adds. The adds remind me of a Mac because of their simplicity and the white backgrounds (Most mac's are white). The mac adds completely crush the future of PC's proving how much better they really are than PC's but recently the PC has fought back with showing that they are good and alot cheaper than mac's like in this ad here:http://www.youtube.com/watch?v=EIS6G-HvnkU
ReplyDeleteAlthough mac wins by knockout in the commerical fight PC actually comes up on top because most of the Dell computers are great and way less expensive. The mac ads definetly do have the reptilian hot button because it's so simple and the points that they make really show how much better mac's are. it's also funny how the "mac guy" is dressed cool, while the "pc guy" is dressed like he is a nerd.